Bourbon Blue Book®

Know What Your Bourbon Is Worth

Check current market values, price ranges, and trends across nearly 15,000 bottles.

Bourbon values, made simple

A Better Price Check Before Your Next Purchase

1M+ Searches In the Past Year

The Bourbon Blue Book® is a trusted resource for bourbon enthusiasts looking to discover accurate, up-to-date bottle values. With pricing information for nearly 15,000 bottles, it makes it easier to research what bottles are worth and make more informed decisions when buying, selling, or adding to a collection. With more than 1 million searches in the past year alone, the Bourbon Blue Book® has become a go-to tool for whiskey lovers looking to stay informed.

Understanding Bourbon Values

Make Sense of the Numbers Behind Every Bottle

  • Average: The typical price a bottle has sold for based on available sales data.
  • Low: The lowest recorded sale price, helping you see the lower end of the market.
  • High: The highest recorded sale price, showing the upper range of what buyers have paid.
  • Trends: A look at how a bottle’s value has changed over time, helping you identify pricing movement.
Check Before You Buy

Hard to Find Doesn’t Always Mean Fairly Priced

Pappy Van Winkle 15 year

2017 “Santa Pappy” See example here

Retail Asking price

$2,499

Bourbon Blue Book Average

$1,782

$717 Difference. One Quick Search.

Bottle Coverage & Updates

From Everyday Pours to Hard-to-Find Picks

The Bourbon Blue Book® covers nearly 15,000 bottles and is continually updated with new pricing information, including nearly 2,000 unique Rare Character Single Barrels and 1,800 unique Willett Family Estate Single Barrels, helping users stay informed as the bourbon market changes.

Know Your Bourbon

Understand the Price Behind the Bottle

From bottle values to detailed product information and market insights, the Bourbon Blue Book® gives bourbon enthusiasts the tools to better understand their bottles and their collection.

Check Current Value

Discover current market values for thousands of bourbon bottles and better understand what each bottle is worth.

Find the Exact Bottle

Quickly find the exact bottle you're looking for and get the market data, pricing, and details you need to make informed collecting decisions.

Follow Price Trends

Stay informed with pricing data and trends that help you make more confident buying, selling, and collecting decisions.

Methodology

Transparency Without Compromise

Not as a crystal ball, not as gospel, but as the closest thing to truth in numbers that exists in bourbon drawing from national secondary pricing – a uniform measure of value.

Everything You Need to Know

Frequently Asked Questions

The Bourbon Blue Book® draws on retail pricing from stores across the U.S. and observed secondary market transactions. For widely available, everyday bottles, retail pricing often provides the most useful reference. For harder-to-find and collectible releases, secondary market activity helps establish what bottles are trading for.

Both, depending on the bottle. Everyday bottles—often called “shelfers”—are generally informed by retail pricing from stores across the U.S., while collectible and harder-to-find bottles are informed by secondary market transactions. The goal is to provide a useful price reference for the bottle you’re considering.

The Bourbon Blue Book® is updated daily as new market data becomes available. Individual bottle values may remain unchanged when there is no new pricing information or recent activity continues to support the existing value.

Prices vary by location, retailer, availability, demand, and bottle condition. A local shelf price may differ from pricing elsewhere. The Blue Book provides a market reference to help you put that price in context, rather than a guaranteed purchase or sale price.
Shipping and fee treatment can vary by pricing source. Retail pricing may reflect the bottle’s shelf price, while secondary market transactions may include shipping. When evaluating a purchase, consider your total cost, including shipping, taxes, and any applicable fees.
Know What Your Bourbon Is Worth

Your Next Bottle Deserves a Price Check

Look up its market value before you buy or trade.