Market Intelligence

The Data Behind the Bourbon Market

Follow market direction, understand bottle price movements, and put your next purchase in context.
Market Direction

Follow the Market. Know Your Bottles.

Bourboneur’s proprietary Bourboneur Secondary Market Index (BSMI) tracks broader price movement in the bourbon secondary market, giving collectors a daily view of market direction.

But the market trend is only part of the picture. Individual bottles can rise, fall, or hold their value as supply and demand change.

Use the BSMI to follow the market—and the Bourbon Blue Book® to see what those trends mean for the bottles you own or want to buy.

Bottle Spotlight

The Bottle Hasn't Changed. The Price Has.

Weller Single Barrel’s Bourbon Blue Book® value fell from $439 to $167—a 62% decline between November 2024 and October 2026.

A bottle’s reputation can outlast its price premium. Check today’s value before you buy.

Latest Market Reports

Analysis Behind the Numbers

Go beyond individual bottle values to understand the broader bourbon market. Our reports explore price trends and shifting demand, helping you make more informed decisions about what to buy, sell, or hold.

Explore Our Market Reports

Bourbon's Secondary Market Is Becoming a Data Story

Bourboneur’s approach to bourbon valuation has earned recognition from Forbes, highlighting the growing importance of data and transparency in the collectible bourbon market.

How to Read the Bourbon Market

Data Is More Useful When You Know What You're Looking At

A bottle’s current price is only one piece of the story. Understanding the bourbon market means looking at the relationship between current value, historical pricing, recent transactions, volatility, supply, and demand.

Average Price

The current market value based on tracked secondary transactions.

High and Low

The range of observed pricing that helps put today's value into context.

Trending Up

The direction a bottle's value has been moving over time.

Price Discovery

The process through which a new release establishes its market value as buyers and sellers begin trading.

Market Momentum

The strength and consistency of recent price movement.

BSMI

The broader benchmark showing how a curated basket of collectible bourbon is performing over time.

The Bourbon Market, Explained

Less Guesswork. More Intelligence.

Whether you’re researching your next purchase, evaluating a trade, tracking a collection, or simply trying to understand where bourbon values are headed, Bourboneur® gives you the data to see the market more clearly.