About Bourboneur

Built to Bring Clarity to the Bourbon Market

What started with a virtual bourbon tasting grew into Bourboneur—a resource for understanding bottle values, tracking your collection, and making more informed bourbon decisions.
The Story Behind Bourboneur

Meet Nick Owens, Founder of Bourboneur

A virtual bourbon tasting sparked an interest that eventually became a business. As Nick Owens explored bourbon more deeply, one question kept surfacing: how do you know what a bottle is actually worth?

Asking prices varied widely, and reliable answers weren’t always easy to find. Nick built Bourboneur® to help close that gap, giving enthusiasts a clearer view of the market through completed sales and carefully reviewed pricing data.

A Certified Bourbon Professional and collector himself, Nick brings that same curiosity to Bourboneur’s® educational content. The aim is simple: help people understand their bottles and enjoy bourbon with greater confidence.

Our Mission

Helping the World Become Whiskey Wise

Knowing more makes bourbon more rewarding. We help you understand what a bottle is worth, keep track of what you own, and discover the stories behind what’s in your glass.

Whether you’re choosing your next pour or weighing a trade, Bourboneur® gives you practical information you can put to use.

Built for Bourbon Enthusiasts

From a Single Question to a Growing Community

Bourboneur® began with a question about bottle values. Today, it helps thousands of enthusiasts navigate the bourbon market and manage the collections they love.

50,000+ Bourbon Enthusiasts in Our Community

1 Million+ Bourbon Blue Book® Searches in the Past Year

As that community grows, so does Bourboneur®—bringing market values, collection tracking, trade comparisons, and bourbon education together in one place.

Independent Data. Informed Decisions.

Better Information. Your Decision.

The Bourbon Blue Book® draws on completed secondary-market sales and pricing trends to give you a consistent reference point for bottle values.

Markets move, individual transactions vary, and no estimate guarantees a selling price. Our job is to review the data, put it in context, and help you understand what it means.

The goal isn’t to tell you what to pay. It’s to give you the information you need to decide for yourself.

Media and Partnerships

Let’s Talk Bourbon

Working on a bourbon story or have an idea for a partnership?

Get in touch about market insights, interviews, and opportunities to work together.