Insights

The Stories Behind the Bottles, Prices, and Trends

Explore changing bottle values, new releases, and practical advice for buying, trading, and collecting.

January 28, 2025

Bourbon’s Secret Ingredient: The Crucial Role of Water in Whiskey Making

As Jimmy Russell, Master Distiller at Wild Turkey once said, “water doesn’t just make the bourbon; it defines it.”  Water…

January 14, 2025

The 2025 Bourboneur Bucket List

For the nearly 436,000 of you who’ve joined us in some way, shape or form in the past year, thanks…

January 12, 2025

Introducing The Bourboneur App: Your Ultimate Bourbon Companion App

Bourboneur has launched the Bourboneur App, the premier app for bourbon enthusiasts, created by a Certified Bourbon Professional (CBP). Available…

January 7, 2025

Unpacking the Market Dynamics, Hype, and Value Proposition of Weller Bourbon

Weller Bourbon has been a lot of things to a lot of people, but from what I can tell mostly…

December 31, 2024

2025 Bourbon Secondary Market Forecast

The growth of the bourbon market has seemed to be unbounded the past decade, until finding a slowing pace this…

December 24, 2024

Top 7 Bourbons of 2024

Every year countless bottles of coveted brownwater find their way into my garage bar speakeasy where they are opened and…

December 17, 2024

The Curious Case of the “Santa Pappy”: The 2017 Pappy Van Winkle 15-Year-Old Bourbon with a Holiday Twist

With over five thousand different bottles of bourbon tracked on the Bourbon Blue Book®, it just goes to show that…

December 10, 2024

The Journey of Roc Elite Barrel Pickers: An Interview with Founder Jeff March

In the heart of Rochester, New York, a unique group catering to bourbon enthusiasts has carved out a niche in…

December 3, 2024

Is a Trump Presidency Good for Bourbon Prices?

Over the years the bourbon industry has seen its fair share of ebbs and flows, this past year stands out…

November 19, 2024

The Evolution of Bourbon Palates: Why Drinkers Crave Higher Proof

Bourbon is more than just a drink; it’s a journey of flavors, a dance of history, and a testament to…

November 12, 2024

State of the Secondary Bourbon Market 2024: Trends, Top Bottles, and Price Insights

The secondary bourbon market in 2024 is a dynamic landscape filled with both opportunities and challenges for collectors and enthusiasts….

November 5, 2024

The Ultimate Guide to Bourbon Prices

In the ever-evolving world of bourbon collecting and trading, staying updated with accurate pricing is essential. The secondary market for…