Too high when buying. Too low when selling. In a rare moment of agreement across the bourbon community, collectors, retailers, traders and anonymous Facebook experts have confirmed that every bourbon price currently listed is wrong. Prices are too high when someone wants to buy a bottle, too low when they already own it and completely […]
Bourbon Blue Book Insights • August 2026 Vacation-town liquor stores are rarely where bourbon hunters expect to find a bargain. Their shelves are more commonly associated with ambitious markups—allocated bottles displayed like trophies and priced for customers who may never return. That made the cases of E.H. Taylor Barrel Proof sitting on the floor […]
In This Article I’ve Been Wrong About This Bottle Every week we spend countless hours updating prices in the Bourbon Blue Book. Most of the time it’s fairly routine. Prices move a few dollars, bottles trade within the ranges I’d expect and, after a while, you develop a feel for how the market behaves. […]
In This Article: Introduction When Four Roses announced the Anthology Collection, it immediately felt different from the annual Limited Edition releases collectors have come to expect. Rather than introducing another one-off bottle, Four Roses unveiled the first chapter in what is expected to become a decade-long series celebrating milestones throughout the distillery’s history. Chapter […]
For most of the modern bourbon boom, speed was rewarded. If you bought on announcement—before reviews, before tasting notes, before the first Instagram post—you often came out ahead. Bottles appreciated quickly. Access mattered more than analysis. The market rewarded decisiveness, even if that decisiveness was driven by FOMO rather than clear-eyed judgment. That strategy made […]
2025 has already secured its place as one of the most pivotal years in recent bourbon history. With market shifts, new releases, and evolving consumer expectations, bourbon lovers were asked to rethink value — both in the bottle and in the glass. Here’s a look back at how 2025 unfolded and a sneak peek at […]
If there’s one thing we love here at Bourboneur, it’s the thrill of the chase — the moment you spot a bottle you’ve been hunting, the rush of cracking a unicorn you swore you’d keep sealed forever, and the slightly questionable decisions we all make at 1 a.m. in the name of “price research.” But […]
If there’s one week a year that stirs equal parts excitement, envy, and spreadsheet-level analysis across the bourbon world, it’s when the Buffalo Trace Antique Collection (BTAC) finally lands. This year, that moment just hit—and it’s unlike any other in the collection’s 25-year history. The 2025 lineup doesn’t just bring back the familiar five heavyweights. […]
Buffalo Trace’s Antique Collection (BTAC) has long been the crown jewel of American whiskey releases—coveted by collectors, hunted by enthusiasts, and closely tracked by secondary market watchers. Each fall, a frenzy unfolds over bottles like George T. Stagg, William Larue Weller, and Eagle Rare 17. But in a move that surprised many, Buffalo Trace announced […]
There’s an emerging saying in some bourbon circles: “You never truly own a bottle of whiskey—you’re just holding onto it until the next guy wants it more.” Whether you’re a die-hard collector or a casual sipper with a taste for the rare and allocated, trading has become a core part of the bourbon experience. Bottle […]
