Trends in 2024 on the Secondary Bourbon Market

As the New Year gets its legs under it, in this post we’re taking pulse of some of the flops and pops on the secondary market. Entering the year, retrospectively, we have seen some softening of prices across the board. If you take Weller 12 for example, as we exited 2022 that bottle would have […]
Old Fitzgerald Allocated Bourbon

Old Fitzgerald is a delicious wheated bourbon produced by Heaven Hill Distillery and released twice a year in the fall and the spring, with an occasional distillery-only release. The Old Fitzgerald lineup is entirely Bottled-in-Bond, referring to regulations set in the Bottled-in-Bond Act of 1897 which dictate specific requirements that ensure the quality of the […]
The 2024 Bourboneur Bucket List

For the nearly 150,000 of you who’ve joined us in some way, shape or form in the past year, thanks for drinking with us! Cheers to you, and to the exciting news we have to share for the year ahead; more on that at the end of the post. Last year about this time, […]
Why the Allocated Bourbon Craze is Here to Stay

There’s a handful of folks out in the world that think the bourbon boom is done. A report this past week loosely attempted to make this point, noting that Brown-Forman saw sales of its Jack Daniel’s whiskey fall one whole percent in the first half of this year (of course, they also rose nine percent […]
Bourbon Drop Season: Exploring the Divide Between the Haves and Have Nots

There’s no time quite like the holiday season with the year winding down to a close, the magic that comes with Christmastime born out through kids everywhere and allocated bourbon drops abound. The thought of simply waltzing into your favorite liquor store, or any liquor store for that matter, and happening across a bottle of […]
10 Best Bourbon Picks to Make this Christmas Extra Special

The lead up to Christmas always seems like the happiest time of year whether watching the magic of the season unfold in your children’s eyes or enjoying your share of baked goods that seem to be in constant supply whether you want them or not. For others, this time of year seems relatively happy simply […]
How to Save on the Secondary

Secondary pricing used to be the high-water mark on what bottles would fetch out on the market, but the days of lower pricing in retail stores are nearly gone. Let’s not forget, retail establishments can set their own price, as the manufacturer’s suggested retail price (MSRP) is after all, just a suggestion. I overheard one […]
Blood Oath | Pricing, Backstory, and More

Having just found myself the owner of the newest release from Blood Oath, Pact Number 9 and at retail to boot, I thought I’d carve out this week’s post to discuss this relatively unique brand and why one (or all) of their nine releases may be worth adding to your collection. Intriguingly, this brand seems […]
Allocated Heavenhill from Heaven Hill

Heaven Hill puts out some great products, also a few that aren’t so great (…like Mellow Corn), but there’s some real jewels in their overall lineup like Old Fitzgerald, Parkers Heritage and Elijah Craig to name but a few. A brand that many Bourboneurs may not have heard of within the Heaven Hill family of […]
The Lowdown on Birthday Bourbon

I still remember the very first Birthday Bourbon from Old Forester I laid hands on some five or six years ago; I was visiting my hometown and a buddy who managed a small liquor store had told me that he had a friend who had a Birthday Bourbon and that friend was looking to part […]