Old Hoffman is back, and the two releases bearing its name are already occupying very different places in the bourbon market. The Old Hoffman 6 Year arrived first. Old Hoffman Rare Selection followed with individual single barrel picks and a much steeper secondary market price. The 6 Year currently averages $102 in the Bourbon Blue […]
There it is: Weller Full Proof, sitting on a liquor-store shelf. You have spent years hunting bourbon and may never have seen one available for ordinary purchase. The store wants $200. You know that is well above its suggested retail price, but this is Weller Full Proof. What if you leave it behind and never […]
The Kentucky Bourbon Festival celebrated its 35th anniversary over the weekend with more than 70 distilleries, over 200 whiskey brands and no shortage of limited releases competing for collectors’ attention. Festival exclusivity, however, does not automatically create lasting demand. Some special releases disappear into collections. Others return to the market at only a modest premium. […]
The 375ml bottle has become bourbon’s favorite format for experimental releases—but that approachable sticker price may be hiding a much more expensive whiskey. Something interesting is happening in bourbon—and it is coming in a smaller bottle. Old Forester recently released Triple Char as the latest entry in its 117 Series. Four Roses announced a honey-cask-finished […]
Too high when buying. Too low when selling. In a rare moment of agreement across the bourbon community, collectors, retailers, traders and anonymous Facebook experts have confirmed that every bourbon price currently listed is wrong. Prices are too high when someone wants to buy a bottle, too low when they already own it and completely […]
Bourbon Blue Book Insights • August 2026 Vacation-town liquor stores are rarely where bourbon hunters expect to find a bargain. Their shelves are more commonly associated with ambitious markups—allocated bottles displayed like trophies and priced for customers who may never return. That made the cases of E.H. Taylor Barrel Proof sitting on the floor […]
The Bourboneur Secondary Market Index has traveled from a January low to a spring high and back below zero—revealing a market caught between resilient collector demand and a much less forgiving economic environment. On August 10, the Bourboneur Secondary Market Index sat just 0.57 percent below where it began the year. At first glance, that […]
In This Article I’ve Been Wrong About This Bottle Every week we spend countless hours updating prices in the Bourbon Blue Book. Most of the time it’s fairly routine. Prices move a few dollars, bottles trade within the ranges I’d expect and, after a while, you develop a feel for how the market behaves. […]
Walk into almost any well-stocked liquor store and the oak vocabulary starts piling up quickly. Double Oaked. Double Barrel. Toasted Barrel. Triple Oak. Double Double Oaked. The words sound precise—almost as if each one belongs to a category with an agreed-upon recipe—but bourbon does not work that neatly. Some of these terms point to a […]
July 2026 In This Article • Why the average price isn’t halfway between the high and the low • What the lowest sale actually tells you • Why the highest sale isn’t always the market • Why some bottles barely trade while others change hands every day • How to think about price trends […]
