Heaven Hill puts out some great products, also a few that aren’t so great (…like Mellow Corn), but there’s some real jewels in their overall lineup like Old Fitzgerald, Parkers Heritage and Elijah Craig to name but a few. A brand that many Bourboneurs may not have heard of within the Heaven Hill family of […]
So many people are in love with the fall season. You hear it all the time…”if I had to vote, fall would be my favorite season”….”fall is number one with me”…”omg, fall, PSL’s, the leaves, it’s the best!” In reality it’s the prelude to a long winter of bitter cold for many and a bout […]
It’s amazing how popular bourbon has become in such a short period of time, and the trajectory suggests that it’s only going to be getting even more popular. IWSR Drinks Market Analysis predicts that the annual growth rate for bourbon will be plus five percent in volume and plus eight percent in value between now […]
Top Image: crooked.com A phrase that we’ve seen more and more when it comes to bourbon marketing is “limited edition” or “limited release.” It sounds sexy, doesn’t it? Just like any clever marketing gimmick, it’s meant to imply some perceived rarity or scarceness that is then suggestive that by definition it is more valuable or […]
It’s the time of year when lots of things are hitting the market, but some of the big drops haven’t happened yet. Last week we highlighted the upcoming Buffalo Trace Antique Collection 2023 Release, which we all await with tepid anticipation each year. Despite all that, there’s still an awful lot of buzz day […]
As a Bourboneur, my goal is to load my garage bar with as much great brownwater as possible and systematically drink every last bottle with my friends and neighbors, then buy more bourbon, and do it all over again. Being a Bourboneur, is simply put, wanting to drink great bourbon with great people and there’s […]
I live in Texas where most of the year can be considered “summer” and the variation of our four seasons is something like….first summer, second summer, tricked ya; still summer and fall…which still feels like summer. This past week saw days that all were at or above 100 degrees with heat indexes reaching up to […]
Dear Liquor Store Owners Across the Nation, Over the past few weeks, I have visited nearly seventy liquor stores spread across a four-state region cross-cutting the central part of the U.S. in an effort to develop some data on what I hear across so many bourbon-related groups online about liquor stores these days – “retail […]
As I was scrolling through Facebook recently, I came across a photo posted to a Texas bourbon group of someone holding a bottle of Weller Special Reserve prominently next to their crotch in their car with the caption “huge score in the wild!” First, can we get away from the crotch shots please – and […]
The Heaven Hill Heritage Collection officially launched last year in 2022 and now has two bottlings under foot that highlight the distilleries ultra-aged whiskies. I have to admit that I was a little confused initially as I mistakenly had thought they were on their fourth edition, but alas, I was wrong. The confusion comes from […]
