Bourbon Blue Book Insights • August 2026 Vacation-town liquor stores are rarely where bourbon hunters expect to find a bargain. Their shelves are more commonly associated with ambitious markups—allocated bottles displayed like trophies and priced for customers who may never return. That made the cases of E.H. Taylor Barrel Proof sitting on the floor […]
July 2026 In This Article • Why the average price isn’t halfway between the high and the low • What the lowest sale actually tells you • Why the highest sale isn’t always the market • Why some bottles barely trade while others change hands every day • How to think about price trends […]
The longer I’ve been around bourbon, the more I’ve realized that collectors aren’t nearly as different as we think we are. Sure, we all have our favorite distilleries. Some of us chase Buffalo Trace, others swear by Wild Turkey, and there are always a few people quietly buying bottles that nobody else seems to notice. […]
Updated July 2026 using Bourbon Blue Book® market data. In This Article • Russell’s Reserve 15 Price History • Why Prices Have Increased • Supply and Demand • Is Russell’s Reserve 15 Still a Buy? • Track Prices with Bourboneur Current Value, Secondary Market Trends, and Price History Russell’s Reserve 15 Is Having […]
One of the most common assumptions in bourbon collecting is that allocation equals appreciation. For years, it often felt true. A bottle became difficult to find. Demand increased. Secondary prices climbed. Collectors watched values rise and began to associate scarcity with future appreciation. If something was allocated, many assumed it would eventually become more valuable. […]
Last weekend, I spent part of the day doing something I’ve done countless times over the years. My father-in-law Jeff and I loaded up and spent the afternoon stopping at liquor stores, convenience stores, and gas stations to see what might be hiding on the shelves. For bourbon enthusiasts, the hunt has always been part […]
There’s a moment every bourbon hunter knows all too well. Your phone lights up with a notification that an allocated bottle has just dropped online. Your heart rate spikes, you click immediately, rush through checkout, and then watch the screen flash the two words nobody wants to see: Sold Out. Modern bourbon drops have evolved […]
There’s a moment every bourbon collector eventually has. You open your cabinet, scan the shelves, and ask yourself: “What is all of this actually worth?” That’s one of the reasons the Bourbon Blue Book® exists inside Bourboneur — not just to help collectors avoid overpaying, but to help them understand what they’ve built over time. […]
Walk into any liquor store the day an allocated bottle gets set up on a shelf with a ludacris price tag or scroll through a secondary bourbon group, and you’ll see it happen in real time: someone paying far more than they planned for a bottle they didn’t even know they wanted a week ago. […]
Austin isn’t short on great food or strong pours—but if you know where to look, it quietly punches above its weight as a bourbon destination too. I just got back from a guys weekend that managed to hit all the right notes: rare whiskey, zero pretense, standout food, and a distillery visit that actually delivered. […]
