Elmer T. Lee is a name synonymous with bourbon – he was a man, a myth, and a legend all in one and above all a visionary who transformed the bourbon industry. Lee’s journey from truly humble beginnings to legend status is a course that tracks the quintessential American dream. In this week’s post we’ll […]
If you’ve ever stared at the penned in barrel number on a Willett Family Estate bottle and wondered what it meant, if anything, beyond the barrel number, you’re not alone. Willett is one of the most cult-followed names in bourbon, yet its single-barrel releases often feel like secret messages only insiders can decipher. In this […]
There’s something about bourbon that feels almost alchemical. It doesn’t just fill glasses; it pulls people together—strangers, friends, and unlikely companions—until a shared pour becomes a shared story. A week and a half ago, I found myself living proof of that truth. It started innocently enough. About a month ago, my friend Brady—one half of […]
The bourbon boom is slowing down. For years, the category could do no wrong — distilleries couldn’t keep allocated bottles on the shelf, secondary prices were out of control, and tater culture was in full swing. But now? Shelves are fuller, it’s not uncommon to see a rogue Blanton’s here or there in the wild […]
Let’s say you’re sipping a nice pour of Elijah Craig Barrel Proof. You’re in your garage, classic rock playing in the background, the scent of sawdust lingering in the air, and your buddy Jason just walked in with a bottle you haven’t seen for years. You take a sip. Damn. It tastes… perfect. Now fast-forward […]
Let’s face it—bourbon drinkers are a loyal bunch. Once you’ve found your groove with caramel-rich, vanilla-heavy, oak-forward Kentucky nectar, it can be hard to stray too far from the fold. But there’s a secret corner of the whiskey world tailor-made for bourbon lovers looking to branch out, what I refer to as “bourbon-y ryes.” Now, […]
Remember when spotting a bottle of Blanton’s on a store shelf felt like catching a wild unicorn in a suburban parking lot? You’d freeze, heart racing, look over your shoulder to see if anyone else had noticed, then scoop it up like you just won the lottery. It wasn’t just a bottle — it was […]
It happened. You caught the bourbon bug. Perhaps it was a pour of something special at a friend’s place. Maybe you found your way into an actual whiskey bar with a bottle list as long as your arm. Or maybe, just maybe, you stumbled onto the fact that bourbon is SO much more than a […]
In a bourbon landscape overflowing with heritage labels and high-dollar hype, New Era Whiskey and Spirits is carving out its own lane—one barrel at a time. Founded on a commitment to quality, transparency, and a fresh perspective, New Era has quickly gained traction among serious collectors and secondary market watchers alike. We sat down with […]
There’s never a shortage of buzz-worthy releases these days in the bourbon world. It feels like with each passing week another “limited” or “rare” offering is hitting the shelves – mostly virtually since few bottles make it out into the wild these days. Few releases in recent memory have stirred up as much buzz as […]
