Perusing the bourbon secondary sales from the past week and a bit, the slow trickle of coveted bottles of the highly anticipated Pappy Van Winkle 2024 lineup have started to hit the market. Known for its exceptional quality and limited availability, Pappy Van Winkle has long been the holy grail for bourbon enthusiasts the world over. This year is not surprisingly any different than normal, with fans eagerly awaiting their chance to get their hands on this prized bourbon.
Pappy Van Winkle is released once a year, typically in November, just in time for the holiday season, as usual a handful of bottles trickle out in front of the release fetching a hefty markup with the chance to be "one of the first" to get it. The release dates are closely guarded secrets, with only a select few retailers receiving allocations. This scarcity only adds to the allure, making each release an event that bourbon lovers mark on their calendars…usually with a big red circle that is simply denoted “FALL BOURBON HUNTING!”
The 2024 lineup includes the usual suspects: Old Rip Van Winkle 10-Year, Van Winkle Special Reserve “Lot B” 12-Year, Pappy Van Winkle’s Family Reserve 15-Year, Pappy Van Winkle’s Family Reserve 20-Year, and the coveted Pappy Van Winkle’s Family Reserve23-Year. Each expression offers a unique flavor profile, with the 23-Year being the most sought after due to its rich, complex taste and rarity.
Pappy Van Winkle’s reputation is built on its exceptional craftsmanship and flavor. The bourbon is aged for an extended period, allowing it to develop a depth of flavor that is unmatched by other spirits. The meticulous attention to detail in every step of the production process ensures that each bottle is a masterpiece of sorts!
The value of a bottle of any of the Pappy Van Winkle lineup varies greatly, from the suggested pricing in a retail setting to what these ultra limited run bottles fetch on the secondary market. The manufacturer’s suggested retail pricing or “MSRP” for these bottles in 2024 is the following: Old Rip Van Winkle 10-Year ($59.99), Van Winkle Special Reserve “Lot B” 12-Year ($69.99), Pappy Van Winkle’s Family Reserve 15-Year ($99.99), Pappy Van Winkle’s Family Reserve 20-Year ($169.99), and the coveted Pappy Van Winkle’s Family Reserve 23-Year ($269.99). On the secondary market, the value of the bottles depends on the age of the release, with older releases commanding more than newer ones. For example, the average price for a 2008 Pappy Van Winkle’s Family Reserve15-Year bottle is just shy of $3,000.00, the 2024 release of the same bottle is currently averaging just shy of half that price at $1,588.00 as of writing this post.
Data matters and having up-to-date and reliable information to make informed decisions about buying, selling or trading coveted bottles of brownwater is critical. The secondary market doesn’t stand still and neither do we in cataloguing and providing the web’s most accurate, reliable and up-to-date pricing around. As new bottles hit the market, their pricing changes daily…finding a ceiling, and eventually a floor. The market shifts up and down, commensurate with the economy – with the bourbon secondary market down nearly nine percent year-to-date. If you’re looking for a resource that’s based on real data from actual sales on the secondary market, is updated regularly, and has values for over 5,000 bottles and growing at your fingertips, you need to look no further than the Bourboneur App for iOS and Android. Beyond the web's most reliable and up-to-date secondary sales data, the Bourboneur app provides a proprietary analysis of flavor intensity data for nearly 500 bourbons to help you find a pour you'll love and not pay for a pour you'll hate, includes an interactive "wheel of destiny" feature where you input your bottles and spin to let fate decide what you're drinking next, and an interactive guide that helps you dissect what it is you're tasting in your dram. The app requires a subscription, with a free trial period - expect to pay a paltry $3 per month or $25 per year, which easily pays for itself.
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