I don’t recall the exact timing, but last year at some point I received a note about a potential partnership with a company called BRBNFNDR. For those who may be reading this in the morning first thing, if you take the words “Bourbon Finder” and remove the vowels – boom. Anyways, I get on a video call with these two guys from this company that lacks vowels and right away we just kind of click. Two great dudes and a similar passion around brownwater – and – helping the world become whiskey wise™. From there it’s been a beautiful partnership as what Bourboneur does and what BRBNFNDR does are incredibly complementary. Today’s post is dedicated to diving into all things BRBNFNDR and the cool way that they are disrupting what we traditionally think of as bourbon hunting.
BRBNFNDR is your ultimate bourbon-finding tool, designed to take the hassle out of hunting for the perfect bottle. Tired of missing out on great deals or rare bottles that vanish in minutes? Just set your filters—whether you’re after a specific bottle, price range, or flavor profile—and we’ll handle the rest. Our system keeps tabs on trusted vendors and sends instant alerts straight to your phone or inbox as soon as your sought-after bottles hit the market. Say goodbye to endless refreshing and forum searches. Plus, you’ll get to join our vibrant community for exclusive giveaways, personalized all-inclusive barrel pick trips, and a marketplace for trades and connections. With BRBNFNDR, discovering, buying, and enjoying bourbon is easy, and you’ll connect with fellow enthusiasts who share your passion.
At BRBNFNDR, our mission is to connect bourbon enthusiasts and level the playing field by making bourbon hunting simpler, more enjoyable, and accessible for everyone. We strive to empower our users with the tools and insights they need to make informed decisions and find their perfect pour.
Jared Grace is the CEO and CTO of BRBNFNDR, where he combines his leadership chops with a strong passion for delivering a high-quality product. With a nose for innovation and a palate for precision, Jared directs the company with the same care and attention that goes into crafting a perfect batch of brown water.
Brady Johnson is the COO and CMO of BRBNFNDR. At the core, however, he is just a full-blooded bourbon enthusiast, with a love for brown water and a passion for community. As the “face” of the brand, Brady focuses on staying engaged with members, organizing giveaways and events, and running the brand's various online platforms as well as developing relationships and brand partnerships with other vendors/ brands.
Through his current and continually developing industry connections, Brady is focused on driving more value for BRBNFNDR members, as the service continues to grow and expand.
BRBNFNDR is an idea that formed between Brady and Jared, at a bottle share night at Jared's house. “We were sipping some good old Weller Full Proof, and discussing how we wished it was more readily available, as a shelfer, but it was only really generally available online… IF luck and timing were on your side. It's easier to get, if you have connections, but most bourbon drinkers don't.
Jared, being a software engineer, figured there had to be something that could be done about that, and the idea for the yet nameless - BRBNFNDR, was born.”
Simplicity, the focus is on saving our users time and money. Once you set up your bottle filters, you’ll start receiving real-time alerts for bottles that pop up in our network of vendors that match your criteria. You don’t have to leave the couch to get awesome deals.
Our focus on real-time alerts and thorough vetting process of every vendor we integrate with also sets us apart. We ensure every bottle that we notify you about is from a legitimate vendor and we are always looking for new vendors who have great deals that we can partner with to bring in-network for our users.
We have tried other platforms that, at first, seemed like they would accomplish the end goal we were personally after. But for every platform we tested out, we realized almost immediately that they were not able to deliver our vision of nearly effortless, instant notifications on real time inventory, from legitimate vendors. We realized that if we wanted a platform that performed the way we envisioned, we were going to need to do it ourselves.
Technology is crucial, we rely on some big names in the industry to power our technology and ensure we are delivering high quality, timely, alerts to our users.
The bourbon market has changed dramatically over the course of the last 12 months, especially as of late. Following Bourboneurs market trend data has really helped to give us a birds eye view on exactly what, and how, bourbon is doing. With a steady decline in secondary pricing values, we are starting to see pricing come down online, as well. I have had people ask me, ‘So, do you think bourbon is dead?’ My answer to that is, absolutely not.
The bourbon market, like any other market, sees highs and lows. It see Bull runs and Bear runs. The bourbon market has simply been in an unusually long Bull run over the course of the last (nearly) 2 decades.
Is more availability going to make the bourbon hunt stop? No. Not in my opinion. In fact, we think it is going to have somewhat of an opposite effect. Sure, over the course of the next 4-6 years, plenty of bourbons are going to become more frequently and more readily available on shelves and online, due to several distillery expansions that have taken place over the course of the last 5-10 years. However, the market saturation of bottles like Blanton's, Eagle Rare, Colonel E.H. Taylor, Weller, and Stagg are certainly not going to “kill” the bourbon hunt. What it is going to do, is simply cause enthusiasts to adjust their sails, and set their sights higher. Current enthusiasts still hunting lower allocations will have those desires met, and begin chasing other things…and those who have been turned off of the bourbon hunt due to availability, will likely come into the fold, as more “popular” bottles begin to become available. The hunt will not crumble. It will adapt.
As the desire for lower allocations is quenched by a forecasted ‘flooded market’ of sorts…the accessibility of higher allocations will hopefully become SLIGHTLY more available, as well. However, those bottles…Old Fitz 19, E.H. Taylor Barrel Proof, etc will still be selling out lightning fast for the foreseeable future. That is again, where BRBNFNDR comes in. Trust me, we are a long long way off of anyone ever seeing Pappy sitting on the shelf, again.
Don’t be afraid to make mistakes. I’ve learned more from trying and failing than anything else. Be patient and focus on quality and uniqueness, there will be a lot of imitators out there, so spend time on setting yourself apart.
This is going to sound biased, but our partnership with Bourboneur has hands-down been the most appreciated by our members, and the most insightful, for our team. BRBNFNDR members having access to some of the Bourbon Blue Book's real time market value data, attached to their bottle notifications, has been instrumental in helping our members make informed decisions when time is of the essence, and those notifications come in.
To buy or not to buy? The Bourbon Blue Book has been huge in making our members more whiskey wise, especially in the seconds where it matters most. We are excited about this secondary application of the invaluable data that the Bourbon Blue Book provides. Perhaps if we had the mental bandwidth to take on the task of keeping up with the values of thousands and thousands of bottles, we would attempt to have a bottle index of our own, but when there is already one as accurate and reliable as the Bourbon Blue Book, there's no need. Nick, from Bourboneur has also become a great friend and fellow enthusiast whose thoughts and opinions matter greatly to us. We feel lucky to have a sound mind to bounce ideas off of, and know we will always get genuine and honest feedback. In addition, the amount of support that we have received from the guys over at the Bullits & Bourbon podcast, Breaking Bourbon, and our local NEO Bourbon Community is something that we have been grateful for and look forward to continued collaborations, in the future.
BRBNFNDR is rolling out several exciting updates designed to improve the user experience, enhance community engagement, and expand its functionality. Here’s a closer look at what’s coming:
Integration with 10 New Vendors: BRBNFNDR is adding ten new vendors to its network, expanding the selection of products available to users. This will give users more options to explore and engage with on the platform.
New and Improved Giveaway System: The giveaway system is getting a complete overhaul to make it more engaging and rewarding. Users will have easier ways to enter, track, and win prizes, with more exciting opportunities for participation.
Community Improvements: There will be updates aimed at making the BRBNFNDR community more vibrant and engaging. Expect new features such as ability to post GIFs, Mention other users, Embed videos and links, and post Polls.
Mute a Vendor Feature: This feature allows users to mute specific vendors, helping to manage notifications and content more effectively. This will allow users to filter out products from vendors who don’t deliver to them or don’t have the deals they’re looking for.
Various UI Improvements to Active Notifications: Active notification updates will make it easier for users to see relevant information about filter matches and easier access to mute a vendor or blacklist a bottle.
Bug Fixes and Performance Enhancements: As always, BRBNFNDR will continue to focus on fixing bugs and optimizing performance to ensure a smoother, more reliable platform. Users will enjoy a more seamless experience with fewer technical interruptions.
BRBNFNDR Shop Launch: The new BRBNFNDR Shop will allow users to purchase exclusive merch using reward points. These points are earned through active participation, like posting or engaging with the community, and can now be spent on branded merchandise, creating a fun incentive for engagement and community interaction.
The most rewarding aspect of BRBNFNDR for me, has been seeing our members win. It is an awesome feeling to get to see the results of your work when you receive messages from members that just got their first ever bottle of Blanton's Gold, or Stagg, Michters 10, or Found North. The community engagement and giveaways are equally rewarding. We set out to make bourbon even more fun, and getting to see that happen is awesome!
As BRBNFNDR grows, we want to continue to focus on delivering high quality, timely, notifications to our users and explore other avenues to provide even more value for our members. We are excited to kick off our all-inclusive Bourbon Safaris, Barrel pick trips and more where users will have the chance to enter by just using their freely earned reward points. We are exploring some more exciting partnerships and hope to provide exclusive discounts with distilleries, better deals from vendors, and more, all part of your existing membership! Head over to our website at brbnfndr.com to learn more!
The partnership between Bourboneur and BRBNFNDR aims to address a growing need in the bourbon community: saving time and delivering reliable, up-to-date information about the most sought-after bottles. Together, the two platforms will provide unparalleled access to valuable information, real time bourbon deals, exclusive giveaways, and insider bourbon news, while enjoying the benefits of Bourboneur and BRBNFNDR’s industry connections.
In conclusion, the journey of Jared Grace and Brady Johnson, co-founders of BRBNFNDR, is a testament to their unwavering passion and dedication to the bourbon community. Their innovative platform has not only simplified the discovery and appreciation of bourbon but has also set a new standard for engaging and informing enthusiasts. As BRBNFNDR continues to grow and evolve, it stands as a beacon for all who seek to become whiskey wise™, reflecting the founders' vision and commitment to making the world of bourbon more accessible and enjoyable for everyone. Cheers to their continued success and the exciting future of BRBNFNDR! Check them out:
Become a BRBNFNDR member today: https://brbnfndr.com/membership-levels/
For more ways to stay connected, follow them on Instagram, and Facebook.
Data matters and having up-to-date and reliable information to make informed decisions about buying, selling or trading coveted bottles of brownwater is critical. The secondary market doesn’t stand still and neither do we in cataloguing and providing the web’s most accurate, reliable and up-to-date pricing around. As new bottles hit the market, their pricing changes daily…finding a ceiling, and eventually a floor. The market shifts up and down, commensurate with the economy – with the bourbon secondary market down just over ten percent year-to-date. If you’re looking for a resource that’s based on real data grounded in actual sales on the secondary market, is updated regularly, and has values for over 6,000 bottles and growing at your fingertips, you need to look no further than the Bourboneur App for iOS and Android. The app does require a paid subscription, only $3 per month or $25 a year, which easily pays for itself!
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